The Words We Use
These are — as we’re being reminded from every side — unprecedented times. And one of the more minor consequences is that we’re using unprecedented vocabulary. Be honest: how often ... Read more
marketing (page 3)
Every post I’ve written on marketing, newest first.
Why Would Anyone Teach Their Skills?
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one ... Read more
Is Your Website Working?
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a ... Read more
Marketing to All the Senses — in Writing?
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different ... Read more
Win a Free Audit of Your Website Content
There are plenty of things that are important to get right on a business website. The design, the layout and the behind-the-scenes SEO are all crucial, and important content can ... Read more
Marketing to Your Strengths
A little while ago, one of my regular clients asked me to have a look at his website content and tighten it up. The thing I immediately noticed was that, ... Read more
How Full Is Your Glass?
Is it best to be an optimist or a pessimist, either in your personal life or in your business? Well, that depends. Optimism and pessimism aren’t as easy to define ... Read more
Are You Ready to Dodge the Icebergs?
The seas of business have become hazardous lately — for reasons you know well, unless you’ve been living on the moon. High waves, submerged reefs, maybe even icebergs. Is your ... Read more
Silence Isn’t Golden
“Silence is golden”, according to the classic Sixties song, echoing the old proverb “speech is silver, silence is golden”. Profound philosophy, perhaps, but definitely not a philosophy to be applied ... Read more
Compelling Your Readers to Scroll Down
Do you write blogs or emails that require the reader to scroll down? Or posts on Facebook that end in the infamous “Read more”? If so, there’s a good chance ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.