Writing a Blog — It’s Not Just Thrown Together
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half ... Read more
marketing (page 2)
Every post I’ve written on marketing, newest first.
Communication and Peace — Why We Need to Keep Talking
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — ... Read more
Insert Customer A into Business B — Three Top Tips to Being Understood
Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a ... Read more
Why You Only Need to Market Your Business to One Customer
When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing ... Read more
You Don’t Need a Megaphone to Get Through the Recession
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive ... Read more
Package Tour — Or a Tour of the Packages
Arranging and paying for each piece of content individually can be a hassle, if your needs run to multiple items every month. That’s why I’ve just launched three new monthly ... Read more
The Butterfly Effect — How Far Can Your Business Reach?
Somewhere (perhaps in your garden) a butterfly flaps its wings to take off. The effect is so small you don’t even notice it — but that’s not the end of ... Read more
The Impossible Zoom Image — Seeing Things Differently
Over the past year, many of us have become almost as used to Zoom as to the phone or the TV. It’s given us many benefits, but one of the ... Read more
So What Exactly Is Copywriting, Anyway?
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.