What Written Content Does Your Business Really Need?
I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what ... Read more
Writing
Every post I’ve written on writing, newest first.
Why Would Anyone Teach Their Skills?
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one ... Read more
Slughorns and Slubberdegullions
The Victorian poet Robert Browning loved finding obscure, archaic words to use in his poems. The trouble was, he didn’t always take the trouble to find out what they meant. ... Read more
When a Picture Doesn’t Paint a Thousand Words
A picture paints a thousand words, they say. Well, maybe. If the picture happens to be by Leonardo or Rembrandt, that’s doubtless true. Sometimes, a picture doesn’t paint a single ... Read more
White Horses and Copywriting
There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and ... Read more
Less is More?
The kind of job I do most frequently is a blog post, typically around 400 words. Not always. Sometimes I might be asked to write an article many times longer, ... Read more
Divided by a Common Language
I mention on my home page that I can write in the various global forms of English, but in practice all of my clients so far have required the familiar ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.