Every post I’ve written on copywriting, newest first.
Well, 2020 is out of the way, and there won’t be many who’ll mourn it. It’s tempting to think that everything would have changed at midnight on New Year’s Eve, ... Read more
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to ... Read more
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a ... Read more
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book ... Read more
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different ... Read more
I normally use my blog to talk about business affairs, but I couldn’t resist writing about my recent trip to Iceland. It had been a dream for a long time. ... Read more
I recently visited the water mill at Mill Green, near Hatfield. If you don’t know it (and if not I can recommend it), this is a still-working mill that’s thought ... Read more
In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed ... Read more
Writing a blog should be simplicity itself for a copywriter. After all, I write blogs as part of my everyday work that cover topics from hospitality to the medical sector, ... Read more
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Regular blogs in your voice, researched properly and written to be read. One a month or several.
