Every post I’ve written on writing advice, newest first.
Whether you’re writing blogs or social media, or whether you’re making videos or giving presentations, you need words to market your business. Images can be powerful for creating your audience’s ... Read more
Have you ever said something and realised, a nanosecond after the words were out of your mouth, that what you meant to say and what you actually said were two ... Read more
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book ... Read more
Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, ... Read more
Do you write blogs or emails that require the reader to scroll down? Or posts on Facebook that end in the infamous “Read more”? If so, there’s a good chance ... Read more
There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and ... Read more
George Orwell has left a significant mark on how we speak and think. He’s given us phrases like Big Brother and Room 101, a yardstick to measure political manipulation and, ... Read more
Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys ... Read more
Everyone who writes makes typos. I certainly do. A while ago, I was writing a piece about insurance and discovered I’d invented an entirely new type of policy — against ... Read more
In a recent speech about Brexit, Theresa May claimed that the process wouldn’t be “plain sailing” and there would be “bumps in the road”. Politics and Brexit opinions apart, the ... Read more
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Regular blogs in your voice, researched properly and written to be read. One a month or several.
