How to Sound Like Yourself
You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing ... Read more
Marketing
Every post I’ve written on marketing, newest first.
Writing a Book About Your Business
Have you thought of writing and publishing a book about your business? That might seem like a strange suggestion. After all, you went into business to do what you’re an ... Read more
Marketing with the Best Words
Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose ... Read more
Why Would Anyone Teach Their Skills?
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one ... Read more
Is Your Website Working?
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a ... Read more
Marketing to All the Senses — in Writing?
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different ... Read more
Are You Ready to Dodge the Icebergs?
The seas of business have become hazardous lately — for reasons you know well, unless you’ve been living on the moon. High waves, submerged reefs, maybe even icebergs. Is your ... Read more
Silence Isn’t Golden
“Silence is golden”, according to the classic Sixties song, echoing the old proverb “speech is silver, silence is golden”. Profound philosophy, perhaps, but definitely not a philosophy to be applied ... Read more
Compelling Your Readers to Scroll Down
Do you write blogs or emails that require the reader to scroll down? Or posts on Facebook that end in the infamous “Read more”? If so, there’s a good chance ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.