You Don’t Need a Megaphone to Get Through the Recession
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive ... Read more
business (page 3)
Every post I’ve written on business, newest first.
What Will the Business World Look Like After the Pandemic?
We’re beginning to dare to think about the post-Covid world. Not that we’re at all out of the woods yet, and there’s no guarantee there won’t be further lockdowns, but ... Read more
The Butterfly Effect — How Far Can Your Business Reach?
Somewhere (perhaps in your garden) a butterfly flaps its wings to take off. The effect is so small you don’t even notice it — but that’s not the end of ... Read more
The Impossible Zoom Image — Seeing Things Differently
Over the past year, many of us have become almost as used to Zoom as to the phone or the TV. It’s given us many benefits, but one of the ... Read more
Your Website Is Just Like Your Car
Remember when you last bought a new car? It was gleaming and ran perfectly, and at first all you needed to do was top it up with fuel. But that ... Read more
So What Exactly Is Copywriting, Anyway?
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to ... Read more
Welcome to My Revamped Website
Over the past few months, I’ve been updating and revamping my website. Now, thanks to the wonderful Tim Shortt of Webtex Web Design, the new version is live. Many aspects ... Read more
Dying or Coming to Birth?
“For each age is a dream that is dying, Or one that is coming to birth.” The Music Makers, Arthur O’Shaughnessy If O’Shaughnessy’s words apply to “each age”, they ... Read more
Free Offer — Two Valuable Marketing Tools
Even in normal times, it’s crucial to make sure your brand is as widely known and understood as possible — and these aren’t normal times. With businesses planning for coming ... Read more
The Words We Use
These are — as we’re being reminded from every side — unprecedented times. And one of the more minor consequences is that we’re using unprecedented vocabulary. Be honest: how often ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.