Silence Isn’t Golden
“Silence is golden”, according to the classic Sixties song, echoing the old proverb “speech is silver, silence is golden”. Profound philosophy, perhaps, but definitely not a philosophy to be applied ... Read more
copywriting (page 7)
Every post I’ve written on copywriting, newest first.
Don’t Try to Be Good at What You Do
Whether you’re an accountant, a business coach or a piccolo player, it makes sense that you want to be good at it. The trouble is that, unless you’re in a ... Read more
The Land of the Vikings
I normally use my blog to talk about business affairs, but I couldn’t resist writing about my recent trip to Iceland. It had been a dream for a long time. ... Read more
What Has a Water Mill to Do with Modern Business?
I recently visited the water mill at Mill Green, near Hatfield. If you don’t know it (and if not I can recommend it), this is a still-working mill that’s thought ... Read more
Promising and Delivering in Writing
Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, ... Read more
When a Picture Doesn’t Paint a Thousand Words
A picture paints a thousand words, they say. Well, maybe. If the picture happens to be by Leonardo or Rembrandt, that’s doubtless true. Sometimes, a picture doesn’t paint a single ... Read more
George Orwell and the English Language
George Orwell has left a significant mark on how we speak and think. He’s given us phrases like Big Brother and Room 101, a yardstick to measure political manipulation and, ... Read more
Are You Creative?
A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found ... Read more
Another Election?
In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed ... Read more
Painful Apostrophes
Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.