Is Your Website Working?
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a ... Read more
copywriting (page 6)
Every post I’ve written on copywriting, newest first.
Allow Me to Introduce the Book You Haven’t Written Yet
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book ... Read more
Marketing to All the Senses — in Writing?
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different ... Read more
Win a Free Audit of Your Website Content
There are plenty of things that are important to get right on a business website. The design, the layout and the behind-the-scenes SEO are all crucial, and important content can ... Read more
Marketing to Your Strengths
A little while ago, one of my regular clients asked me to have a look at his website content and tighten it up. The thing I immediately noticed was that, ... Read more
Who’s Your Business Partner?
Do you have a business partner? That might be easy to answer. Perhaps you’ve set up a company with someone else, in which case you very obviously do. Perhaps you’ve ... Read more
How Full Is Your Glass?
Is it best to be an optimist or a pessimist, either in your personal life or in your business? Well, that depends. Optimism and pessimism aren’t as easy to define ... Read more
Are You Ready to Dodge the Icebergs?
The seas of business have become hazardous lately — for reasons you know well, unless you’ve been living on the moon. High waves, submerged reefs, maybe even icebergs. Is your ... Read more
Slughorns and Slubberdegullions
The Victorian poet Robert Browning loved finding obscure, archaic words to use in his poems. The trouble was, he didn’t always take the trouble to find out what they meant. ... Read more
Sometime Starts with an N
How often do you say “I’ll do it sometime”? If you’re anything like me, it’s probably very often indeed. All those tasks that don’t have hard deadlines, so it’s OK ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.