What to Do With Your Downtime This August?
Do you experience a turn-down in business over the summer? Or at any other time of year? In the summer months, especially August, potential clients, whether they’re consumers or small-business ... Read more
copywriting (page 3)
Every post I’ve written on copywriting, newest first.
Did I Really Say That?
Have you ever said something and realised, a nanosecond after the words were out of your mouth, that what you meant to say and what you actually said were two ... Read more
Artificial Intelligence — What Does This Mean for Business Writing?
You can hardly have missed the debate about recent developments in artificial intelligence (AI). It’s been described as everything from the next major leap forward in human culture to potentially ... Read more
Writing a Blog — It’s Not Just Thrown Together
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half ... Read more
Communication and Peace — Why We Need to Keep Talking
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — ... Read more
Modern Business? It’s All Mediaeval
How modern do you think modern business is? Obviously, there are aspects of modern business that would have been unthinkable in the past. Fifty years ago, computers were only used ... Read more
Business and Ethics — How Far Would You Go?
I recently read an article about the American PR guru who, in the 1990s, was employed by a business consortium to create a climate change denial agenda. No doubt the ... Read more
Insert Customer A into Business B — Three Top Tips to Being Understood
Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a ... Read more
Why You Only Need to Market Your Business to One Customer
When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.