Every post I’ve written on copywriting, newest first.
A couple of years ago, I wrote a blog about writing Artificial Intelligence — ChatGPT and other similar versions. I still broadly agree with what I said then, but I’ve ... Read more
New Year is the time when business owners everywhere are settling down to make plans and set goals for the next twelve months. Of course, this is something we should ... Read more
In general, a business today needs a website. There are people who’d disagree with that, and maybe certain businesses can do well enough without one — but why would you ... Read more
Have you tried writing your own marketing content and found it’s not working? Have you thought about trying but not been sure how to start? Would you like to learn ... Read more
Ten years ago, I walked into a networking meeting a contact had invited me to. I’d been in business about four months, and for the most part my experience of ... Read more
Most of what we do in business involves communication, from marketing and sales to HR, planning and collaborating on projects. We need people to understand what we mean (not to ... Read more
At one time, finding business contacts was tricky — but introducing yourself was simple enough. You had to be meet through an intermediary, or else go somewhere where there’d be ... Read more
It doesn’t seem possible, but my business is ten years old today. Or, more accurately, yesterday, but Sunday is hardly a day to celebrate a business anniversary. I’ve met a ... Read more
It’s a new year — which, in absolute terms, of course, means nothing at all. Whatever we label it, one day always follows the day before. On the other hand, ... Read more
I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what ... Read more
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Regular blogs in your voice, researched properly and written to be read. One a month or several.
