Every post I’ve written on business advice, newest first.
Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a ... Read more
When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing ... Read more
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive ... Read more
Most of us in a specialised area of business have experienced it — the question “So what exactly is it that you do?” And, of course, it can be very ... Read more
We’re beginning to dare to think about the post-Covid world. Not that we’re at all out of the woods yet, and there’s no guarantee there won’t be further lockdowns, but ... Read more
Somewhere (perhaps in your garden) a butterfly flaps its wings to take off. The effect is so small you don’t even notice it — but that’s not the end of ... Read more
Over the past year, many of us have become almost as used to Zoom as to the phone or the TV. It’s given us many benefits, but one of the ... Read more
“For each age is a dream that is dying, Or one that is coming to birth.” The Music Makers, Arthur O’Shaughnessy If O’Shaughnessy’s words apply to “each age”, they ... Read more
These are — as we’re being reminded from every side — unprecedented times. And one of the more minor consequences is that we’re using unprecedented vocabulary. Be honest: how often ... Read more
We’ve been in lockdown for nearly a month now, and there’s a huge range between how businesses have fared. I’m lucky that I don’t depend on physical contact, or on ... Read more
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Regular blogs in your voice, researched properly and written to be read. One a month or several.
