Your Website Is Just Like Your Car
Remember when you last bought a new car? It was gleaming and ran perfectly, and at first all you needed to do was top it up with fuel. But that ... Read more
Remember when you last bought a new car? It was gleaming and ran perfectly, and at first all you needed to do was top it up with fuel. But that ... Read more
Well, 2020 is out of the way, and there won’t be many who’ll mourn it. It’s tempting to think that everything would have changed at midnight on New Year’s Eve, ... Read more
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to ... Read more
Over the past few months, I’ve been updating and revamping my website. Now, thanks to the wonderful Tim Shortt of Webtex Web Design, the new version is live. Many aspects ... Read more
“For each age is a dream that is dying, Or one that is coming to birth.” The Music Makers, Arthur O’Shaughnessy If O’Shaughnessy’s words apply to “each age”, they ... Read more
Even in normal times, it’s crucial to make sure your brand is as widely known and understood as possible — and these aren’t normal times. With businesses planning for coming ... Read more
These are — as we’re being reminded from every side — unprecedented times. And one of the more minor consequences is that we’re using unprecedented vocabulary. Be honest: how often ... Read more
We’ve been in lockdown for nearly a month now, and there’s a huge range between how businesses have fared. I’m lucky that I don’t depend on physical contact, or on ... Read more
We’re all trying to readjust to these strange times. First of all, we’re simply trying to get through the emergency with our health, our family and our business intact. Besides ... Read more
We small business owners tend to have an affliction — especially if we’re one-man-bands. We often assume we have to do everything ourselves. After all, it’s my business, isn’t it? ... Read more
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