How to Sound Like Yourself
You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing ... Read more
writing
Every post I’ve written on writing, newest first.
The Myth of AI Catching AI Writing
Did you know that the Bible was written by AI? Or that Charlotte Brontë used AI to write Jane Eyre, back in 1847? Those are just two of the many ... Read more
Marketing with the Best Words
Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose ... Read more
Did I Really Say That?
Have you ever said something and realised, a nanosecond after the words were out of your mouth, that what you meant to say and what you actually said were two ... Read more
Allow Me to Introduce the Book You Haven’t Written Yet
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book ... Read more
Slughorns and Slubberdegullions
The Victorian poet Robert Browning loved finding obscure, archaic words to use in his poems. The trouble was, he didn’t always take the trouble to find out what they meant. ... Read more
Promising and Delivering in Writing
Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, ... Read more
When a Picture Doesn’t Paint a Thousand Words
A picture paints a thousand words, they say. Well, maybe. If the picture happens to be by Leonardo or Rembrandt, that’s doubtless true. Sometimes, a picture doesn’t paint a single ... Read more
Planning to Train
For some time now, I’ve been considering the idea of adding a training side to my business. Having now done a number of 4Sights for 4Networking meetings on “How to ... Read more
Less is More?
The kind of job I do most frequently is a blog post, typically around 400 words. Not always. Sometimes I might be asked to write an article many times longer, ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.