How to Sound Like Yourself
You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing ... Read more
Every post I’ve written on marketing writing, newest first.
You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing ... Read more
Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose ... Read more
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Regular blogs in your voice, researched properly and written to be read. One a month or several.