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Every post I’ve written on marketing content, newest first.

Business 5 min read

How to Sound Like Yourself

You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing ... Read more

Business 6 min read

Marketing with the Best Words

Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose ... Read more

Business 4 min read

The Data Factor — AI Versus Humans

In the first episode of Star Trek: The Next Generation, someone asks the android Data if he considers himself superior to humans. Data’s reply is “I am superior, sir, in ... Read more

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