Compelling Your Readers to Scroll Down
Do you write blogs or emails that require the reader to scroll down? Or posts on Facebook that end in the infamous “Read more”? If so, there’s a good chance ... Read more
<img alt='' src='https://secure.gravatar.com/avatar/254fbbd12aeab25aa4fb71fac29cae866f60aae0df59b92196589329839213db?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/254fbbd12aeab25aa4fb71fac29cae866f60aae0df59b92196589329839213db?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo' height='50' width='50' decoding='async'/><span class="vcard">Nick Blatchley</span> (page 8)
When a Picture Doesn’t Paint a Thousand Words
A picture paints a thousand words, they say. Well, maybe. If the picture happens to be by Leonardo or Rembrandt, that’s doubtless true. Sometimes, a picture doesn’t paint a single ... Read more
White Horses and Copywriting
There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and ... Read more
Blunt-Force Marketing
Like most people, I sometimes buy from Amazon, and every time I do they bombard me with recommendations for other items I might want. This can actually make sense. If ... Read more
George Orwell and the English Language
George Orwell has left a significant mark on how we speak and think. He’s given us phrases like Big Brother and Room 101, a yardstick to measure political manipulation and, ... Read more
Are You Creative?
A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found ... Read more
Another Election?
In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed ... Read more
Painful Apostrophes
Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys ... Read more
Should Priorities Always Come First?
It’s been far too long since I posted my last blog. That’s largely for the positive reason of being busy, but there is an irony that I’m overdue on my ... Read more
Typos
Everyone who writes makes typos. I certainly do. A while ago, I was writing a piece about insurance and discovered I’d invented an entirely new type of policy — against ... Read more
Enjoyed the reading?
I could write like this for your business
Regular blogs in your voice, researched properly and written to be read. One a month or several.