Article writing that establishes you as an authority
A well-placed article on a respected website or in an industry journal marks you out as someone worth listening to. I research and write articles that inform first and promote second, which is exactly why readers trust them.
Why it matters
Advertising tells people you’re good. An article shows them. When a potential client reads a thoughtful piece with your name on it, in a publication they already respect, you become the expert in their mind before you’ve ever met.
That only works if the article is genuinely worth reading. Editors reject thinly disguised sales pitches, and readers see through them. A strong article gives readers real insight, makes an argument, and leaves your expertise to speak for itself.
I write articles for websites, trade journals, magazines and LinkedIn, researched properly and written to the publication’s style and word count. Your knowledge, shaped into a piece that editors want to publish.
A taste.
What it could sound like
The headline and standfirst of an imaginary trade article by a commercial roofer:
Headline and standfirst
The flat roof problem nobody budgets for. Most commercial flat roofs fail not from age but from standing water. After thirty years of repairs, one Hertfordshire contractor explains how to spot the warning signs, and why a small fix now saves a full replacement later.
An illustration written for this page. Your version would be built from your business, your customers and your voice.
How it works
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We talk
About your business, your customers and what this piece of writing needs to achieve.
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I research
Your sector, your competitors and what your readers are looking for.
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I write
A first draft in your voice, put through Blatchley’s Law before you see it.
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We refine
Your comments go in until you’re happy to put your name to every word.
Nick has provided us with excellent copywriting service, which has enabled us to service our client base with truly high standard and quality articles.
Questions about articles
Anything else, just ask.
What’s the difference between an article and a blog?
A blog lives on your own website and builds your audience over time. An article is usually written for someone else’s publication, reaching readers who don’t know you yet, which makes it a powerful way to build authority.
Will it be published under my name?
Yes. Articles are written in your voice, using your expertise, and published under your name.
Can you help get it published?
I can write it to suit the publication you’re aiming for, including its style and word count. Pitching it to the editor is usually best coming from you, but I can help with that message too.
Let’s start.
Tell me what you have in mind
A rough idea is plenty. Tell me about your business and what you’d like this writing to do, and I’ll come back with honest thoughts and a quote.